| 04/22/08 |
Good news, bad news:
How lawyers and law firms can maximize media relations |
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If handled well and according to a strategic plan, media relations can achieve positive targeted pubicity for a lawyer or law firm -- for less cost and with greater creditibility than advertising. Here's what consultant Cheryl Bame has to say on the subject.
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| 04/11/08 |
Beyond Diversity:
Inclusion in the legal workforce |
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The business climate of the 21st century is increasingly diverse. In order to succeed in this environment, law firms must take active steps to mirror the business culture of the present and the future – not rest blindly in the culture of the past.
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| 02/7/08 |
Small talk makes a big impression:
How to use casual conversation to build your career |
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Each conversation, no matter how casual, is one more opportunity for success. In this presentation, Debra Fine discusses how lawyers and others can use The Fine Art of Small Talk to create personal relationships with clients, potential clients, referral sources and colleagues -- and gain professional success.
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| 01/14/08 |
Have you been “duded” yet?
Bridging the generation gaps in today’s law firms |
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Today's law firm can include members of as many a four different generations -- Traditionalists, Boomers, Generation X and Generation NEXT. In order to succeed in this multi-generational environment, law firms must learn how to understand these gaps -- and bridge them.
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| 12/5/07 |
Marketing And Sales: Different Roles In Support Of A Common Goal |
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All members of a business development team, whether marketing or sales. participate in a continuum that facilitates a common goal -- more qualified leads that lead to more law firm revenues. In this presentation, Wade Clark of national accounting firm BKD shares lessons that law firms could learn from other professional services providers.
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| 10/26/07 |
Law Firm Marketers: Is There A Seat For You At The Table? |
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Today, the most successful law firms understand the need to be run more like businesses -- assigning responsibility for the business functions of the firm to "c-level" executives. What skill set does it take for an existing law firm manager or director to get this kind of seat at the table?
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| 09/19/07 |
Associate Today; Partner Tomorrow: Business Development Skills For Young Lawyers |
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At one time, a law firm associate who wanted to make partner simply had to do good work and stick around for five to seven years. Today, the path to partnership is much more complicated. An associate who wants to make partner must know how to develop – and keep – a good book of business.
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| 07/31/07 |
Changes to Colorado Rules Allow Trade Names, Referral Agreements |
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When the revised Colorado Rules of Professional Conduct take effect Jan. 1, 2008, Colorado law firms will be allowed to practice under trade names and enter into reciprocal referral agreements. In this program, Nancy Cohen and Reba Nance discussed these changes.
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| 06/19/07 |
What Women (Lawyers) Want: Good Work; Respect; Flexible Options |
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Women and men graduate from law school in equal numbers and are hired by law firms in equal numbers. By the time they are mid-level associates, however, women are leaving firms in significantly greater numbers than men. Why? In this article, women lawyers discuss "What women (lawyers) want."
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| 05/23/07 |
Law Firms: Use Competitive Intelligence To Make Better Business Decisions |
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In the competitive environment for legal services, most law firms recognize the need to make intelligent business decisions. The way to accomplish this is through the use of competitive intelligence -- a systematic and ethical program for the collection, analysis and management of outside information.
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| 05/1/07 |
Divide To Conquer: Law Firms Use Strategic Teams To Master The Marketplace |
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In order to take a more practical approach to marketing, many law firms are forming teams to craft and implement strategic plans within targeted segments of the marketplace -- especially industry teams and client teams. Linda Hazelton discusses how to make this tactic work for your firm.
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| 04/11/07 |
Build Revenue and Value with a Marketing Audit |
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With the average law firm committing one to three percent of revenue to marketing programs, regular marketing audits can ensure your marketing function is a revenue generator and not a cost center.
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| 02/28/07 |
Rocky Mountain Chapter of the LMA: A local resource for your firm’s legal marketing issues |
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Lawyers and law firms who want to learn more about how to use the marketing process strategically to attract more (and better) business should investigate the benefits offers by the Legal Marketing Association.
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| 01/24/07 |
How Your Law Firm Web Site Creates An “Experience” That Impresses Or Alienates Clients |
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A law firm Web site is an interactive experience -- one that takes place between someone in need of information and someone in the position to provide that information. The perceived quality of the experience will be based on how easy or difficult it is for visitors to obtain the information they are looking for.
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| 12/4/06 |
When Resolving Your Clients’ Legal Issues, Don’t Forget The Court of Public Opinion |
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Few important legal decisions take place in a vacuum. Often, legal victory for your client requires that you first determine actual public opinions surrounding an issue -- and then either work with or modify that opinion. To to this, law firms are partnering with consultants who specialize in issue-oriented research and communications.
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| 10/16/06 |
Best Practices Help Law Firms Excel in New-Business Competitions |
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Ever more frequently, law firms are being asked to vie for new business -- especially high-value businesses -- by competing against other firms in some sort of "beauty contest." In this program review, national consultant Ann Lee Gibson discusses the fine points of high-stakes new-business competitions.
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| 09/15/06 |
Check Under The Couch Cushions; Use This Money To Achieve Your Strategic Marketing Goals |
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If done right, a strategic approach to marketing can eat up much of your marketing budget. Where will this money come from? According to Deborah McMurray, you might be surprised at what you can find when you dig into your law firm's couch cushions.
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| 06/22/06 |
Lawyers and law firms: Define your market; focus your message |
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Each lawyer and law firm faces the same problem -- how to distinguish the professional services they offer from those offered by every other lawyer and law firm. Ross Fishman discusses how lawyers and law firms can find their unique message -- and take it to market.
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| 06/19/06 |
The ABC’s of the legal world: Key concepts for people who work with lawyers |
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The Rocky Mountain Chapter of the Legal Marketing Association, the Mile High Chapter of the Association of Legal Administrators, and the Colorado Bar Association provided a half-day seminar that offered a focused introduction to the legal system for non-lawyers.
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| 05/24/06 |
Law Firms Must Market To Recruit Talented Students And Laterals |
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Any law firm is only as good as the lawyers who walk through the front door each morning. Three experts discuss the issues of recruiting and retaining talented law school graduates and laterals.
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| 04/24/06 |
Rainmakers: Law firms must look to the next generation |
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The financial health of most law firms relies on the efforts of a few rainmakers -- lawyers who are ale to keep the new-business pipeline flowing while their colleagues focus on the practice of law. Who will make the rain fall when it comes time for your traditional rainmakers to retire or move on? In this article, Mark Maraia and John Mitchell offer simple practical tools your firm can use to address this issue.
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| 03/14/06 |
You Can't Always Get What You Want |
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You Can’t Always Get What You Want: The Role of Emotion in Pricing Professional Services
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| 03/13/06 |
Please release me: What do the media look for in a law firm press release? |
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How can lawyers and law firms make sure that their press releases stand out from all these rest? The answer is to think like a reporter. This article offers the insights of an editor, a publisher and a public relations expert.
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| 01/31/06 |
Money changes everything: How lawyers can discuss fees with their clients |
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Very few attorneys really understand what their hourly rates mean to a client. It is not a number, according to Peter Darling, a former litigator and current California-based business development consultant (www.peterdarling.com). Fee clients select their lawyers based on fees. Rather, the decision is usually driven by emotion.
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| 11/21/05 |
You can’t have one without the other: Market research leads to strategic plans that work |
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Market research is a systematic and scientific process for gathering, recording and analyzing outside information -- information that should provide the basis for a law firm's strategic plan and operational decision-making. A three-member panel discussed this subject at the November meeting of the Rocky Mountain Chapter.
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| 11/15/05 |
The Rocky Mountain LMA Chapter |
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Challenging ski slopes, challenging growth issues: The Denver-based Rocky Mountain chapter seeks to master them all.
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| 10/25/05 |
Serve. Speak. Succeed.
How to Build Your Book of Business Using Community Service and Public Speaking |
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Law firms often ask their lawyers to engage in activities that will create relationships and generate new business -- activities like community service or public speaking. A few lawyers find it easy and natural to comply with this request; many more lawyers do not. Our panelists provide helpful tips for overcoming this all-too-common hurdle to success.
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| 10/6/05 |
RSS feeds, blogs and podcasts – oh my! New media marketing makes sense for lawyers |
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Be ready to communicate with your target audiences how they wish, where they wish and when they wish – or be ready to fail. This review of the Rocky Mountain LMA September program discusses ways in which law firms can use some of the newest tools in the electronic arsenal – RSS feeds, blogs and podcasts.
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| 07/26/05 |
True leadership is a skill that can be cultivated: Four ways to lead in your law firm |
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Today's knowledge-based economy makes it even more important that problem-solving groups talk and think together well. According to leadership consultant Robert Fortunato, today's leader is someone who can facilitate the kind of
"conversations" that lead to good decisions. In a well-led conversation, or "dialogue," members of a group are encouraged to move beyond traditional discussion in order to think together -- creating, refining and sharing knowledge to a purposeful end.
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| 06/22/05 |
When to fish, when to cut bait:
When seeking new clients, don’t waste your time and talent |
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How can a lawyer get new business without falling victim to the "unpaid consulting" trap -- where you lose control of the relationship and the potential client wastes your time and talent with a wide range of requests prior to a commitment to buy? Gary Harvey, president of Denver-based Achievement Dynamics, offers a practical solution to LMA members and guests.
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| 05/27/05 |
Can you take a litigation practice to market? Successful trial attorneys make their case |
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James Jablonski, a commercial litigator with small Denver law firm Rumler Tarbox Lyden, participated on a panel of Colorado litigators at the monthly Rocky Mountain Legal Marketing Association program. The panel also included Hugh Gottschalk, managing partner at Denver-based Wheeler Trigg Kennedy, a litigation-only firm with a national client base, and Peter Hamilton, a commercial litigator with Caplan & Earnest, a mid-size firm located in Boulder.
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| 04/28/05 |
Great idea! But is it ethical?
Quagmire of states’ ethics rules makes it tough to tell. |
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The quagmire created by revisions to the legal marketing ethics rules was addressed by Will Hornsby along with Michael Berger, member of the Colorado Supreme Court Rules of Professional Conduct Standing Committee and a partner at Denver firm Koff, Corn and Berger, in a joint presentation before the Rocky Mountain Chapter of the Legal Marketing Association April 12, 2005, at the Denver Athletic Club.
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| 03/22/05 |
What a difference a decade makes: Effective client service and marketing on the Internet |
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Micah Buchdahl, lawyer and president of New Jersey-based HTMLawyers, Inc., spoke on this subject at the monthly educational program of the Rocky Mountain Chapter of the Legal Marketing Association.
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| 02/28/05 |
Fire, Ready, Aim: Most law firms have it backwards |
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Diane Hamlin and Roberta Montafia, chief marketing officer at Boston-based Day, Berry & Howard and a former president of the Legal Marketing Association, discussed the role of marketing and strategy with members and guests of the Rocky Mountain chapter of the Legal Marketing Association Feb. 8 at the Denver Athletic Club.
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| 01/31/05 |
What inside counsel want from their outside law firms |
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A panel of in-house counsel from four Denver-area companies discuss what they expect from their outside law firms.
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| 11/20/04 |
Share What You Know:
CRM Systems Help Lawyers Maximize Client Relationships |
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Nancy Manzo consults with law firms across the nation on using technology to understand and capitalize upon “who knows whom” and “who knows what.” She discussed the subject of using CRM to maximize client relationships with members of the Rocky Mountain chapter of the Legal Marketing Association Nov. 9 at the Denver Athletic Club.
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| 10/24/04 |
Turn Your Firm’s Marketing Budget Into A Strategic Planning Tool |
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Deborah McMurray discussed “Marketing: Are you spending or investing?” at the Sept. 17 Legal Marketing Association Boot Camp 2004 – “Roadmap to Your Destination – Legal Marketing.” The national event was held in Denver at the Hyatt Regency Denver.
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| 10/19/04 |
Success Breeds Success: Advance Your Career In Marketing By Coaching Your Lawyers To Advance Theirs |
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Mark Maraia, along with his colleague, John Mitchell, discussed this subject at the Sept. 17 Legal marketing Association Boot Camp 2004 – "Roadmap to Your Destination – Legal Marketing." The national event, designed for newcomers to the field of legal marketing, was held in Denver at the Hyatt Regency Denver. Maraia also covered this subject at the Oct. 12 meeting at the Rocky Mountain Chapter of the LMA.
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| 10/19/04 |
Learn To Understand, Appreciate, And Work With The Legal Personality |
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Merrilyn Astin Tarlton discussed “The culture of lawyers and law firms: What to expect in a legal culture” at the Sept. 17 Legal Marketing Association Boot Camp 2004 – “Roadmap to Your Destination – Legal Marketing.” The national event, designed for newcomers to the field of legal marketing, was held in Denver at the Hyatt Regency Denver.
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| 10/19/04 |
Harvest Those Golden Eggs: Habits That Lead To More Work From Your Current Clients |
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David Freeman discussed “Marketing to Current Clients” at the Sept. 17 Legal Marketing Association Boot Camp 2004 – “Roadmap to Your Destination – Legal Marketing.” The national event was held in Denver at the Hyatt Regency Denver. Freeman is founder and CEO of Boulder-based Whetstone Consulting, www.whetstoneconsulting.com
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| 08/26/04 |
Why do some law firms fail while others succeed? |
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Burkey Belser, President of full-service design firm Greenfield/Belser Ltd., explains why law firms that adopt a more business-like model are more likely to be successful.
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| 07/26/04 |
Recruiting law students: Finding the best and the brightest |
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Burkey Belser, President of full-service design firm Greenfield/Belser Ltd., speaks on the subject of law-firm recruiting at the monthly meeting of the Rocky Mountain Legal Marketing Association.
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| 06/12/04 |
Riches from Niches: The best marketing plans originate with the practice/industry team |
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Sally Schmidt uses her experience of working with over 300 law firms around the globe to explain why law firm marketing efforts must be generated at the practice/industry team level.
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| 05/19/04 |
Working It: Using The Media To Convey Your Message -- In Good Times And In Bad |
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Lisa Simon and Larry Holdren present an overview of effective media relations skills at the May 11 meeting of the Rocky Mountain Legal Marketing Association in Denver.
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| 05/17/04 |
How to Place An Expert Article in the Colorado Real Estate Journal |
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Looking to have your expert article published? Colorado Real Estate Journal editor, Kris Stern, explains what you need to do to get your expert articles in front of the appropriate audience.
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| 04/20/04 |
Business Development Coaches Help Partners and Law Firms Dominate Their “Game” |
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Michael Colacchio shares his business development coaching experience with the Rocky Mountain chapter of the Legal Marketing Association.
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| 11/14/03 |
Close Mouth; Open Horizons: A review |
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At the November 11, 2003 LMA Rocky Mountain Chapter meeting, Stephanie West-Allen and Edd Nichols addressed effective listening in a humorous and educational program entitled "Close Mouth; Open Horizons."
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| 10/13/03 |
Business Eye for the Law Guy (and Gal): Market Research Helps Focus Law Firm Business Decisions: A Review |
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Janet Ellen Raasch, Writer, Editor and Consultant to the Legal Industry, reviews September 2003 Rocky Mountain LMA program featuring Mark Greene.
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| 08/30/03 |
War Stories: Lessons Learned from the Front Lines of Legal Marketing |
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Members of the LMA's Rocky Mountain Chapter share "war stories" of their triumphs, challenges and frustrating moments as legal marketers.
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| 06/4/03 |
Rocky Mountain Managing Partners discuss legal marketing |
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Five area managing partners discuss advertising, sales and branding
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| 04/26/03 |
Performance Skills for Attorneys: A review |
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Janet Ellen Raasch, Writer, Editor and Consultant to the Legal Industry, reviews the Rocky Mountain LMA April program
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