12:00 p.m. - Registration and Networking

12:30 p.m. - Program

While the use of video in law firm marketing is not new, some firms have discovered that there is more to this medium than putting “talking heads” up on your website. Savvy law firms have discovered that a picture is indeed worth (at least) a thousand words and are capitalizing on this insight by finding innovative ways to create, use and repurpose video content for multiple objectives – including recruiting, internal and external communications, attorney and staff orientations, and client presentations.

Points for Discussion will include:

• When Is Video a Useful Medium to Tell Your Firm’s Story?
• What Is Possible Today In Terms of Video Production, Distribution and Interactivity?
• What to Consider When Hiring A Video Production Company
• How to Prepare to Produce a Video
• Dealing with the Potential Cultural, Political and Financial Landmines
• "Action!": The Realities of Shooting in the Law Firm
• Marketing, Communications and Recruiting Applications for Your Video
• Can ROI Be Determined?

Panelists:

Sally J. Feldman - Skadden, Arps, Slate, Meagher & Flom LLP
Peter Marx - Legal Insight
Dewey Thompson – Pickerel Pie Entertainment
Brian Smith – Formerly with Day Pitney

Moderator:

Peter Ross - Ross, Culbert & Lavery, Inc.

Speaker Biographies:

Sally J. Feldman
Director, Marketing & Business Development
Skadden, Arps, Slate, Meagher & Flom LLP

Sally J. Feldman is responsible for planning and implementing Skadden’s marketing, client development and public relations initiatives worldwide. Prior to joining the firm in 1990, she was a vice president at New York Law Publishing Company and at Donley Communications, a public relations and marketing services firm. From 1999 to 2000, Sally was a corporate vice president at American Lawyer Media, Inc. before returning to Skadden. Sally began her career as a corporate lawyer, having received her J.D. from Boston College Law School and her B.A. (magna cum laude) from Duke University.

Peter Marx, Esq.
President, Legal Insight
Peter Marx is President of Legal Insight Media, which produces high quality videos and podcasts to help law firms differentiate themselves. The hallmark of Legal Insight Media’s approach is unscripted TrueView interviews that authentically convey a firm’s key messages.

Peter has been involved with digital media for more than 20 years as an attorney and entrepreneur. He has been a partner at Goulston & Storrs, General Counsel of Interactive Data Corporation (NYSE: IDC) and staff attorney in the SEC's Division of Corporation Finance. He has written dozens of articles on strategic issues related to digital media. For 15 years he has produced and hosted Business Insight, an award-winning public access TV show that is broadcast in major markets including Boston, New York and Washington, DC. and on demand on the Web. He holds BA, MBA and JD degrees from Cornell University.

Peter Ross
Principal, Ross, Culbert & Lavery, Inc.
Peter is the president and creative director of RCL, the firm he founded in 1982. RCL began as one of the first small agencies to consolidate a wide array of creative skills under one roof — strategic planning and marketing, copywriting and design; illustration, photography, cartography and information design. RCL remains today a single team of a dozen senior personnel who continue to work across the same disciplines. The firm has particularly deep experience within the legal industry, working with a wide array of the nation’s largest law firms, creating brand platforms and messaging, marketing and recruiting tools in all media, and providing development and management of meetings and special events. Their clientele extends to financial services, real estate, publishing and biotech as well. Peter received a BA in political science from Cornell University and a BFA in design from The Cooper Union. He lives in Brooklyn with his family.

Brian T. Smith
Former Director of Marketing
Day Pitney LLP
Brian Smith has nearly nineteen years experience in the legal industry with more than six of them spent in the marketing trenches.  Most recently he served as the Director of Marketing at Day Pitney LLP where he oversaw all aspects of marketing operations including website development, communications and public relations, collateral development, proposal generation and the firm’s client relationship management database.  An actor by training, Brian began his legal career in 1985 in the mailroom of Day, Berry & Howard and became a corporate paralegal six months later.  After playing that role for nearly 13 years, Brian left the firm and transitioned into a marketing and communications position at Lydall, Inc. (NYSE: LDL).  When Day, Berry called in 2002 looking for a marketing director Brian returned to the legal industry.

Dewey Thompson
President and Executive Producer
Pickerel Pie Entertainment
With over twenty years of experience in television and film production, Thompson has produced projects that cover everything from the first Mars-born human returning to Earth to the first humans to drive around Brooklyn in a car fueled by used french-fry oil.

Thompson has been the creative force behind VH1s, "My Coolest Years", television pilots for SPIKE, CHANNEL 4 ( UK ), HBO/CINEMAX and VH1 and creative marketing projects for SKADDEN ARPS, HBO, STARWOOD HOTELS and other clients.

Thompson produced the award-winning The Boy From Mars, the first science fiction film ever commissioned by NASA and his short films have been featured at the Sundance, Toronto and Seattle International Film Festivals.

A graduate of Stanford University , Thompson also received an MFA in Film from Columbia University. He lives in Brooklyn, New York with his wife and three unruly children.

Our Sponsor:

The Metropolitan New York Chapter graciously thanks BusinessTalk, the exclusive sponsor of the October Luncheon, for their support.  For more information about BusinessTalk please click here to visit their website.